fw20 winter.rdy boost
Using an existing boost midsole, this is a fully winterized running product designed for the cold, wet conditions of winter.
MOOD BOARD
A collection of images and products focusing on material zoning, winter protection and traction, technical details, and reflectivity.
IDEATION
A very fun project to do explorations on, the inspiration imagery led to a variety of concepts early on. Each concept drew from the imagery to create a specific theme.
FINAL DESIGN
FINAL PRODUCT
While the midsole was an existing component from a colleague’s project, everything else including the tpu heel counter and outsole were new. The no sew on the upper, along with a water repellant treatment, offered protection from the elements. The traction tire inspired outsole provided plenty of grip in wet or snowy conditions.