FW13 liquid ride

A comfort and flexibility focused product designed to drive sales volume in the FW13 season.

A comfort and flexibility focused product designed to drive sales volume in the FW13 season.

FINAL PRODUCT

liquidpink.jpg
liquidblack.jpg
The Liquid Ride was a main driver in Adidas’ US running sales in Fall/Winter ‘13. The articulated tooling design provided flexibility while keeping weight down, while the layered material design of the upper allowed for numerous color schemes.

The Liquid Ride was a main driver in Adidas’ US running sales in Fall/Winter ‘13. The articulated tooling design provided flexibility while keeping weight down, while the layered material design of the upper allowed for numerous color schemes.