ss20 fit boost
A pure performance training shoe for the SS20 season. Intended for an all around workout at the gym including dynamic motion exercises, some weight work, and light cardio work.
CONSUMER
Research included speaking with NFL draft prospects about their training, visits to local gyms, and workout participation.
IDEATION
Early sketches and mockups for the Fit Boost focused on forefoot stability and bold branding.
FINAL DESIGN
FINAL PRODUCT
The Fit Boost went to market with a few compromises from the final design, but was a solid performance product with a fully encapsulated boost midsole and a clean, simple aesthetic.