SS20 climacool vento
The centerpiece of the global relaunch of Adidas’ Climacool running footwear, using a new segmented visual for boost cushioning.
MOOD BOARD
A few main visual themes developed when putting imagery together, ranging from translucency to channeled airflow.
IDEATION
adaptive fit
intake/exhaust
tunnel torsion
flex
channeled airflow
Early ideas took on a variety of themes from airflow to the use of tunnel torsion as an iconic ventilation element.
FINAL DESIGN
FINAL PRODUCT
Originally started as a spring/summer ‘21 project, the first prototype of the Vento generated so much excitement internally and from accounts that it was pulled forward to spring/summer ‘20. The segmented boost and welded suede overlays gave it a fun, wearable aesthetic that was also very breathable. One of Adidas’ key collaborators, Pharrell, was also excited by the product and selected it for potential color collaborations.